Which Luxury Brands Are Cheaper in Amsterdam?

Did you know that Amsterdam is a hot spot for scoring deals on some of the world’s most iconic luxury brands? Whether you’re a seasoned traveler or someone planning a trip to the Dutch capital, the allure of saving on high-end goods is undeniable. But not every brand offers significant savings. What sets Amsterdam apart is its lower VAT (value-added tax) refund system, where tourists can claim back a portion of the tax they pay on goods. Combined with price variations across Europe, certain luxury goods are noticeably cheaper in Amsterdam than in other major cities.

So, which brands should you be hunting for when you visit Amsterdam? Let’s dive into the top luxury brands where you can save a significant amount of money while shopping in this vibrant city.

1. Louis Vuitton

One of the most well-known names in luxury fashion, Louis Vuitton, is often cheaper in Amsterdam compared to cities like London, New York, or Tokyo. Why? Louis Vuitton rarely offers discounts globally, but Amsterdam’s VAT refund, combined with already lower base prices in Europe, makes it a prime place to shop for this brand. Items like the iconic Neverfull tote, Speedy bag, and other accessories can see substantial savings.

For instance, a Louis Vuitton Speedy 30 in Amsterdam might cost around €1,100, compared to approximately €1,250 in the US. After applying the VAT refund, your price could drop even further, making it a deal too good to pass up.

2. Chanel

Chanel bags and accessories, especially their classic Flap Bag, are among the most sought-after in the world. While Chanel operates on a strict pricing policy worldwide, Amsterdam offers slightly more affordable pricing due to the European luxury pricing structure. For shoppers coming from countries like the US or Japan, where Chanel prices tend to be higher due to import taxes, shopping in Amsterdam can save you a considerable amount, especially once you factor in the VAT refund.

For example, a Medium Chanel Flap Bag in Amsterdam costs around €7,200, while in New York, you could be looking at a price of over $10,000. Once you claim your VAT refund, the savings become even more attractive.

3. Gucci

Gucci is another brand where you can score some impressive deals in Amsterdam. Known for its bold designs and Italian craftsmanship, Gucci bags, shoes, and accessories are consistently in demand. The brand’s pricing in Amsterdam tends to be more affordable compared to other countries, especially outside of Europe.

For example, a Gucci Marmont shoulder bag might cost around €1,500 in Amsterdam, while the same bag would be priced over $1,800 in the US. After VAT, the savings can be close to 15%, which makes it worth buying in Amsterdam over any other city.

4. Prada

Prada’s minimalist and sophisticated designs have made it a staple in the wardrobes of fashion enthusiasts around the world. Amsterdam is a fantastic place to score a Prada bag or accessory for less. The pricing here, especially after the VAT refund, is more competitive than in cities like Paris or Milan.

For example, a classic Prada Saffiano leather tote might cost around €2,000 in Amsterdam, while it retails for over $2,500 in New York. The lower European pricing combined with the VAT refund creates a noticeable difference.

5. Cartier

If fine jewelry is on your radar, then Cartier is a brand to keep in mind when visiting Amsterdam. The brand’s luxury watches, bracelets, and rings are iconic, and while they rarely go on sale, the European price advantage is real. Many people from the US or Asia make their high-end jewelry purchases in Europe for the VAT savings.

For instance, a Cartier Love Bracelet could be priced around €6,300 in Amsterdam, while it would cost closer to $7,500 in the US. After the VAT refund, the price difference becomes even more significant, saving hundreds of dollars.

6. Hermès

If you’ve ever dreamt of owning a Birkin or a Kelly bag, Amsterdam might be one of the better places to hunt for this elusive brand. Hermès operates similarly to other luxury brands in Europe, with slightly lower prices than outside the continent.

The VAT refund can help lower the already steep prices, so if you manage to get your hands on a Birkin or another Hermès accessory in Amsterdam, you could save a substantial amount compared to buying in the US or Asia.

7. Bvlgari

Bvlgari’s jewelry and watches, known for their bold designs and impeccable craftsmanship, are also slightly cheaper in Amsterdam compared to other international cities. While the difference isn’t as stark as with some fashion brands, the VAT refund still plays a role in making a luxury purchase more attractive in the Netherlands.

For example, the Bvlgari Serpenti watch might cost €9,000 in Amsterdam, while it retails for over $11,000 in the US.

Why Amsterdam?

Amsterdam’s appeal for luxury shoppers goes beyond its stunning canals and historic architecture. The VAT refund system plays a crucial role in making Amsterdam a go-to destination for luxury shopping. Depending on your nationality and where you are traveling from, you could save anywhere from 10% to 21% on your purchases. While each brand has its policies and pricing structures, Amsterdam remains a key player in offering competitive pricing for high-end goods.

The VAT refund process is straightforward and usually involves filling out a form at the point of purchase, presenting it at the airport before departure, and receiving your refund within a few weeks. Some stores even partner with companies like Global Blue to provide instant refunds at the airport, making it an even more attractive option for tourists.

Pro Tips for Shopping in Amsterdam

1. Always ask about the VAT refund process. Different stores have different procedures, and some luxury brands may have specific rules for issuing refunds.
2. Keep your passport handy. You’ll need it for VAT refunds, and sometimes even for larger purchases.
3. Timing matters. Try to shop during quieter times or off-peak seasons. This ensures that you’ll get more personalized attention from staff, and it might even help you secure rare items.