Which Rolex Watches Increase in Value?

“Who knew the Rolex you bought for a special occasion might end up being one of your best investments?” The year is 2024, and while many are considering diversifying their portfolios with stocks, real estate, or even cryptocurrency, those in the know are quietly adding another asset to their wealth accumulation strategy—Rolex watches. But not just any Rolex will do. Certain models have proven time and again to be more than just a luxurious timepiece; they are appreciating assets, often outperforming traditional investments. So, which Rolex watches should you keep an eye on if you want your wristwatch to potentially double or triple in value over the years?

The Rarity Factor: The Submariner Date 116610LV "Hulk"

First introduced in 2010, the Rolex Submariner Date 116610LV, affectionately known as the "Hulk," has become a sought-after model for collectors and investors alike. Its unique green dial and bezel distinguish it from other Submariner models. The Hulk was discontinued in 2020, making it a rare find in today’s market. Since then, prices have steadily increased, with some models now fetching double their original retail price. The demand for this vibrant timepiece shows no signs of slowing down, making it a wise investment for those who managed to snag one before it was pulled from the market.

The Nostalgia Effect: The GMT-Master II 16710

Rolex’s GMT-Master II has always been a favorite among pilots and travelers, but the 16710 model, produced from 1989 to 2007, holds a special place in collectors' hearts. Featuring the iconic “Pepsi” bezel—red and blue representing day and night—this model exudes vintage charm. Collectors are particularly fond of models with the original tritium dials, as these age uniquely, giving each piece its own character. While it was once possible to find these watches at relatively modest prices on the secondary market, those days are long gone. As vintage models become scarcer, prices have skyrocketed, with some models appreciating by over 50% in the past few years alone.

The Celebrity Effect: Daytona 116500LN

When Paul Newman’s Rolex Daytona sold for $17.8 million in 2017, the world took notice. Although you may not have millions to spend, investing in a Rolex Daytona can still be a wise decision. The Rolex Daytona 116500LN has been a fan favorite since its release in 2016. Its sleek design and the status that comes with owning a Daytona make it highly desirable. The stainless steel models, in particular, have become extremely difficult to obtain, even at retail. As a result, they often sell for nearly double their retail price on the secondary market. Celebrities like John Mayer and Kevin Hart frequently flaunt their Daytonas, adding to the model's allure and value.

Limited Editions: The Rolex Milgauss 116400GV

While not as widely recognized as some of Rolex’s more famous models, the Milgauss 116400GV is unique in its own right. Introduced in 2007 to celebrate the model’s 50th anniversary, the Milgauss was designed for scientists, with a special case that protects against magnetic fields. The Z-Blue dial version, in particular, stands out with its vibrant blue hue and green sapphire crystal. Discontinued in 2023, this model is rapidly becoming a collector's item, and its value is expected to rise significantly as availability dwindles. The Milgauss 116400GV represents a unique blend of functionality and rarity, making it a worthy addition to any collection.

The Vintage Craze: The Rolex Explorer 1016

The Rolex Explorer 1016 is a timepiece that has captured the hearts of adventurers and collectors alike. Produced from 1963 to 1989, this model is known for its simplicity and durability. Vintage Rolex models have seen a significant surge in value, and the Explorer 1016 is no exception. Its connection to historical events, like the Mount Everest expedition, adds to its mystique and desirability. Prices for well-preserved Explorer 1016 models have increased substantially over the past decade, and as fewer models remain in circulation, their value is expected to continue rising.

The Modern Classic: The Rolex Oyster Perpetual 124300

In 2020, Rolex introduced a new lineup of Oyster Perpetual models that quickly became a sensation in the watch community. The Rolex Oyster Perpetual 124300 with its 41mm case size, vibrant dial colors, and updated movement, has become a modern classic. Among the various dial options, the turquoise blue, often referred to as "Tiffany Blue," has garnered the most attention. This model has seen a sharp increase in value on the secondary market, often selling for two to three times its retail price. The Oyster Perpetual 124300 is a testament to how even entry-level Rolex models can offer substantial investment potential.

The Discontinued Gem: The Rolex Sea-Dweller 16600

The Rolex Sea-Dweller 16600, produced from 1989 to 2009, is another model that has seen significant appreciation in value. Designed for professional divers, this watch is renowned for its durability and water resistance. The discontinuation of the 16600 model has driven up demand among collectors. Unlike the Submariner, the Sea-Dweller has always had a more niche following, but its robust design and historical significance make it a standout piece in any collection. Over the past few years, prices for the 16600 have risen steadily, making it a strong candidate for investment.

The High-End Investment: The Rolex Sky-Dweller 326934

For those looking to invest in a high-end Rolex, the Sky-Dweller 326934 is an excellent choice. This model, featuring a dual time zone and annual calendar, is one of the most complicated watches in Rolex’s lineup. The combination of stainless steel and white gold, along with its intricate design, makes it a popular choice among collectors. Sky-Dweller models have seen a consistent increase in value, particularly the blue dial version, which has become highly sought after. As a relatively new model, its value is expected to continue rising as it gains more recognition and popularity.

The Steel Sports Phenomenon: The Rolex Submariner 14060M

The Rolex Submariner 14060M, produced from 1990 to 2010, is another steel sports model that has seen a surge in value. Collectors appreciate the 14060M for its no-date dial and classic design, which harkens back to the original Submariner models. As more collectors seek out these understated timepieces, the 14060M has become increasingly difficult to find, driving up prices on the secondary market. This model's blend of vintage appeal and modern reliability makes it a sound investment for those looking to add a Submariner to their collection.

Conclusion

Investing in Rolex watches is not just about buying the most expensive or the flashiest model. It requires a keen eye for rarity, historical significance, and market trends. Certain models have proven to be excellent investments, consistently appreciating in value over time. Whether you’re a seasoned collector or a newcomer to the world of luxury watches, keeping an eye on the models mentioned above could potentially lead to a lucrative investment. Just remember, the key to success in the watch investment world is patience and a deep understanding of what makes each model unique and desirable.