Is Selected Homme a Luxury Brand?

Selected Homme is a contemporary fashion brand known for its stylish and high-quality menswear. Originally part of the Danish company Selected, which was founded in 1997 and is part of the larger Bestseller group, Selected Homme caters to the modern man with a focus on both classic and trendy designs.

Brand Overview

Selected Homme emphasizes elegance and versatility in its collections. The brand is recognized for its modern tailoring, premium fabrics, and attention to detail. However, it operates in a slightly different market segment compared to established luxury brands like Gucci or Louis Vuitton.

Luxury Status

While Selected Homme offers high-quality products, it does not fall into the traditional category of luxury brands. Here's a detailed breakdown:

• Price Point: Selected Homme’s pricing is generally mid-range, making it more accessible compared to high-end luxury brands. The cost of their products is lower than that of luxury labels, which often have a premium price due to their heritage and exclusivity.

• Brand Heritage: Unlike traditional luxury brands that have long histories and storied reputations, Selected Homme is relatively new and does not have the same level of historical prestige or exclusivity.

• Market Position: Selected Homme positions itself in the premium high-street or affordable luxury segment. This means it provides higher quality than fast fashion but does not reach the elevated status of luxury brands.

• Design and Quality: The brand’s focus on modern, clean designs and good craftsmanship aligns it closer to premium fashion rather than true luxury. The materials and construction are superior to average high-street fashion but not as exclusive as luxury brands.

Consumer Perception

Consumer perceptions of Selected Homme vary. Many view it as a stylish and reliable choice for everyday wear, appreciating the brand for its balance of quality and price. It is often seen as a fashionable choice for those who want to look sharp without investing in high-end luxury pieces.

Comparison with Luxury Brands

To provide a clearer picture, let’s compare Selected Homme with some well-known luxury brands:

Feature	Selected Homme	Gucci	Louis Vuitton
Price Range	Mid-range, affordable luxury	High-end luxury	High-end luxury
Brand History	Founded in 1997	Established in 1921	Established in 1854
Market Position	Premium high-street	Ultra-luxury	Ultra-luxury
Design Focus	Modern, versatile	Opulent, fashion-forward	Classic, luxurious
Exclusivity	Accessible	Highly exclusive	Highly exclusive

Conclusion

Selected Homme is not classified as a luxury brand in the traditional sense. It occupies a niche in the premium high-street fashion market, providing well-crafted, stylish clothing at more accessible price points. For those seeking genuine luxury experiences, brands like Gucci or Louis Vuitton offer an elevated status and exclusivity that Selected Homme does not.

Final Thoughts

If you are looking for fashionable, quality menswear without the high price tag of luxury brands, Selected Homme is an excellent choice. It strikes a balance between affordability and sophistication, making it a popular option for those who appreciate style without the luxury markup.